Shipping labels might seem like a small part of the order fulfilment process, but they’re essential for getting packages where they need to go. They keep things moving smoothly between fulfilment centres, carriers, and customers, helping ensure accurate and timely deliveries.
Without clear shipping labels, packages can get lost or delayed, leading to unhappy customers and lost sales. That’s why they’re so important for the success of your e-commerce business.
This article covers everything you need to know about shipping labels – from what they are and how they improve operational efficiency to best practices for creating your own.
What is a Shipping Label?
A shipping label provides all the necessary information about a package’s journey, from sender to recipient. Carriers use it to determine the delivery route, while customers use it to track their orders. For international shipments, it may also include details about the contents.
What’s on a Shipping Label?
Here are the key details typically found on a shipping label:
- Recipient’s Address and Contact Details
This includes the recipient’s full name, street address, city, state, postal code, and country. Sometimes, a phone number or email is also included for delivery updates or to resolve any issues. Accurate details help avoid delays or failed delivery attempts. - Sender’s Information
The sender’s name and return address are necessary in case the package can’t be delivered. For businesses, including the company name and customer service contact information can improve the customer experience. - Tracking Number and Barcode
Tracking numbers allow both the sender and recipient to monitor a package’s journey. Barcodes linked to these tracking numbers help carriers efficiently scan and track packages through their systems, reducing the risk of lost parcels. - Shipping Method and Carrier Information
This section outlines the chosen shipping method (like ground, express, or overnight) and the carrier responsible for delivery. Knowing this helps the recipient anticipate the delivery timeline. - Handling Instructions (if applicable)
Packages that need special handling, like fragile or perishable items, will include clear instructions such as “Fragile,” “This Side Up,” or “Keep Dry.” These labels help carriers handle packages with care, reducing the risk of damage during transit.
Comparing Shipping Labels: Royal Mail, DPD, DHL, and UPS
While shipping labels share common elements for most businesses, each carrier customises its labels to meet operational needs:
Royal Mail
- Designed for UK deliveries with a simple address format.
- Features a red “Royal Mail” logo and special service indicators (e.g., 1st Class, Signed For).
- Uses a 2D barcode for tracking within the UK network.
DPD
- Optimised for domestic and European shipments.
- Prominent DPD logo and emphasis on the recipient’s mobile number for real-time tracking.
- Unique circular barcode and clear delivery options, enhancing customer communication.
DHL
- Tailored for international shipping.
- Bold yellow and red branding with detailed customs information.
- Multiple barcodes and clear service level indicators (e.g., Express, Economy) for precise global tracking.
UPS
- Suitable for both domestic and international deliveries.
- Features the brown and gold UPS shield logo.
- Includes a MaxiCode (circular barcode) for automated sorting and detailed routing information.
- Service level indicators (e.g., Next Day Air, Ground) for clear delivery priorities.
Why Shipping Label Differences Matter
Each carrier’s shipping label is designed to optimise sorting, tracking, and delivery within its specific network. Understanding these differences helps businesses choose the right carrier for their needs, ensuring efficient logistics and better customer satisfaction. For example, Royal Mail’s simpler labels are ideal for UK deliveries, while DHL’s detailed format supports international shipments. DPD focuses on customer communication, whereas UPS prioritises speed and routing accuracy.
How to Create Your Own Shipping Label
Creating your own shipping labels can save you time and money while giving you more control over the shipping process. Here’s how:
- Visit the Carrier’s Website
Go to your preferred carrier’s website (e.g., FedEx, UPS, USPS, or DHL) and fill out a shipping label template. Once completed, download and print the label. - Download a Template
You can find free shipping label templates online. Enter all relevant information, including sender and receiver details, shipping date, package weight, and the chosen shipping method. - Attach the Label Correctly
Place the label on a flat side of the package to avoid folding or barcode obstruction. This ensures the package is easily scanned and sorted during transit.
But if you’re too busy to do it yourself or if you don’t want to deal with the complexities that may come with shipping and logistics, you can always opt for a third-party solution. We’ve already established that accurate shipping labels are an important part of the order fulfilment process. If it’s not done properly, it can result in customers not receiving their orders on time.
A 3PL provider like Green Fulfilment can also ship orders on your behalf. You can focus on growing your business, and the 3PL will take care of fulfilling your customers’ orders.
Shipping Label Best Practices
Understand Your Shipping Needs
Check for any restrictions on your products, like hazardous materials or perishable goods, to choose the right shipping method and label details.
Keep Labels Clear and Readable
Use a clear, sans-serif font with black text on a white background for easy scanning. Display key details, such as the address and tracking number, prominently.
Double-check All Information
Verify the address, postal code, and package weight to avoid delivery delays or misrouting.
Choose the Right Size and Material
Match the label size to the package. For long-distance or international shipments, use weather-resistant, tear-proof labels for durability.
Adapt Labels for Different Environments
Use waterproof or smudge-proof labels if packages face moisture or rough handling. Include clear handling instructions for fragile or sensitive items.
Plan Your Shipping Budget or Use a 3PL
Consider package size, weight, and destination for accurate shipping costs. Alternatively, outsource logistics to a 3PL provider like Green Fulfilment to handle packaging, labelling, and shipping.
Perfect Shipping Labels Every Time with Green Fulfilment
Shipping labels are a crucial part of the fulfilment process. They help packages reach their destinations accurately and efficiently, reducing errors and enhancing the customer experience.
At Green Fulfilment, we understand the importance of precision and efficiency. Our bespoke solutions optimise your operations, minimise friction, and support your business growth every step of the way.